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“But if there’s anything the past few weeks have taught the industry — and the country as a whole — it’s that the COVID-19 emergency is unpredictable and agencies have to be ready for anything, according to Sean Kajcienski, chief operating officer (COO) and chief revenue officer (CRO) of Best Life Brands, the parent company of ComForCare and At Your Side, which are franchised non-medical home care brands.
Despite the fact that Kajcienski told HHCN business appeared to be down slightly back in late March, he’s confident that home-based care providers will be an essential part of navigating the nation back to normalcy.
We’ve got to be a little bit more flexible, adaptable and responsive to business demands,” he said. “We’re all just adjusting, but the need is there. It’s such a great need in this country, and I see it continuing to grow.”
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