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“But if there’s anything the past few weeks have taught the industry — and the country as a whole — it’s that the COVID-19 emergency is unpredictable and agencies have to be ready for anything, according to Sean Kajcienski, chief operating officer (COO) and chief revenue officer (CRO) of Best Life Brands, the parent company of ComForCare and At Your Side, which are franchised non-medical home care brands.
Despite the fact that Kajcienski told HHCN business appeared to be down slightly back in late March, he’s confident that home-based care providers will be an essential part of navigating the nation back to normalcy.
We’ve got to be a little bit more flexible, adaptable and responsive to business demands,” he said. “We’re all just adjusting, but the need is there. It’s such a great need in this country, and I see it continuing to grow.”
Read more in Home Health Care News
Under any given circumstances, we do our best to balance the demands of keeping those we care for safe and healthy with our other responsibilities to family, work and community. The current COVID-19 pandemic has significantly altered how we are able to best support older adults.
Sean Kajcienski, COO of Best Life Brands, is quoted in Home Health Care News, “We’ve got to be a little bit more flexible, adaptable and responsive to business demands,” he said. “We’re all just adjusting, but the need is there. It’s such a great need in this country, and I see it continuing to grow.”
Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation’s largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.
Each office is independently owned and operated
and is an equal opportunity employer.
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