Coping with Covid

Under any given circumstances, we do our best to balance the demands of keeping those we care for safe and healthy with our other responsibilities to family, work and community. The current COVID-19 pandemic has significantly altered how we are able to best support older adults.

Coping with COVID-19 and the safety precautions associated with it can increase stress for family caregivers. Stress is REAL and can negatively impact caregivers’ health. You might not have drawn a connection between that extra challenge communicating with your loved one and a nagging headache you can’t seem to shake. Or you might not attribute those few extra pounds you gained this year to your daily obligations—but these are physical signs of stress.

Here are some more signs of stress to watch out for:


  • shortness of breath
  • elevated heart rate
  • persistent headache
  • weight gain or loss
  • difficulty concentrating and problem-solving
  • low mood
  • irritability
  • decreased impulse control
  • overall decreased satisfaction with your work

So how can you cope?

Implement COVID-19 Safety Precautions

By now, we’re all familiar with the safety precautions to reduce the spread of COVID-19.  An easy way to remember the precautions is “The Three W’s” which stand for:

  • Wear a Mask. There are lots of perfectly good options for masks - the most important thing is that the mask covers your nose and your mouth.
  • Wait Six Feet Apart. This basically reminds us to avoid close contact whenever possible.  We’ve come to know this as “social distancing.” Give air hugs when possible or give the gesture of blowing a kiss to keep a safe distance.
  • Wash Your Hands. We know the importance of handwashing with soap and water or using hand sanitizer.

Make COVID-19 Precautions Routine

Another way to cope is to build routines that make following the three W’s easier and more automatic in our daily lives. Routines are magic that way; with a good routine, things just seem to happen with less effort and new behaviors become part of the everyday rhythm. If any of the three W’s don’t quite feel automatic yet, consider trying a few of these strategies:

  • Place visual reminders in the care environment (think signage). A few well-placed reminders can make it easier to remember to wash your hands more often than normal or wear a mask when you’re in close contact. You can print a picture of the three W’s from the internet here or make a handmade version of your own. A sign on the front door can remind guests who come into the house that the three W’s are for everyone.  
  • Keep hand sanitizer in your car. Adopt a new habit of using hand sanitizer every time you get into your car. To help, use a dry erase marker and write a note or symbol on your rearview mirror like: sanitize. Whatever it is, when you glance at the mirror – it’ll help remind you to use your hand sanitizer before driving away. 
  • Keeping extra PPE on hand. Some of the burden around wearing PPE can be relieved if you simply have enough of it where and when you need it. Have extra masks in your car, home, purse, etc. 

Use Proven Communication Tips for Connecting

  • Masks: The reality is, masks can provide a communication breakdown. Keep in mind the need for more visual cues. Pick up objects you’re talking about and show those things to your loved one. Demonstrate with your body what you want them to do. Take breaks from behind the mask at safe distances to show your smile! Also, consider a plastic face shield so your loved one can ‘see’ you as you speak with them.
  • High- and low-tech solutions: For face-to-face connection with family and friends you could set up a picnic table outside your home and have friends and relatives meet for coffee. Of course, high-tech options like Zoom are always good too.


What can we do while we continue to cope with the impact of the pandemic? And how can we plan ahead for future disruptions, ensuring that we have everything in place even when we cannot be there? See the Coping with Covid guide here  for some great ideas you can use during this time.

Best Life Brands
Best Life Brands is a family of companies, including ComForCare, focused on the wellness and well-being of clients at any stage of life. Each brand offers a strong investment opportunity positioned as a leader in their respective industries.
$81k - $185k
The total initial investment to open a ComForCare franchise is between $81,300 and $185,300.
The average gross margin for ComForCare franchise owners is 33%.
  • "Patricia has been great with my 93 year old mother!"
    She's creative and just seems to know what my mother needs and wants. She's a great aid to me knowing doctors visits, prescription pick-up and grocery runs are all taken care of - big load off my mind and schedule.
  • "The owners and nurse are fantastic!"
    Always willing to take calls from my Mom and explain things in a way she and I can understand. Also walked us through the insurance process. That was not easy and their expertise was greatly appreciated.
  • "ComForCare has given me peace of mind!"
    The fact that ComForCare was able to step in with certified dementia care specialists and begin caring for my father has been fantastic. The staff and caregivers are both sympathetic and empathetic and I feel it has helped my father during this difficult time. It has also given me peace of mind since I live a long distance from my father, and the communication from staff and caregivers is reassuring.

Coping with Covid

Under any given circumstances, we do our best to balance the demands of keeping those we care for safe and healthy with our other responsibilities to family, work and community. The current COVID-19 pandemic has significantly altered how we are able to best support older adults.

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

Awards and Accolades

Canadian Franchise Association
Entrepreneur - Franchise 500 Ranked 2020
Fran-Tastic 500 - Franserve - 2021
Fran-Tastic 500 - Franserve - 2021